The Brief:

BCA briefed us to create the 1st and the biggest consumer banking expo as their closing event of BCA 50th Anniversary. The event will be intended to bring all BCA business units into one exhibition. All business units of BCA; TAHAPAN, KKB, KPR, BCA Card, BCA Dollar, ATM, Hallo BCA, Usaha Kecil Menengah, E banking, and Flazz were joining this event.

This event is intended to say that BCA has been in the market for long time, exist in today's market and always continuously drive innovation in banking services. Our proposal to BCA is "PAST, PRESENT and FUTURE". The client agreed.

The areal of the event is divided by 3 parts: Past - represented by BCA Memoirs, Present - represented by all the existing business units of BCA and Future - represented by areal of CASHLESS World , where BCA is implying that the future world will be a World of Cashless. BCA is saying that BCA is the bank who will drive it.

The result is out of the expectation. The consumers were excited. All business units in total have scored sales more than IDR 20 billion in only 3 days.

Our TVC:  http://www.youtube.com/watch?v=aWaIQHfHdTI

In mid of 2007, MARKETING KOMUNIKASI INDONESIA was briefed by a company who will initiate a place called KIDZANIA. They plan to launch a KIDZANIA in Jakarta. KIDZANIA itself was started first in Brazil. The second country who adopt it is Japan. This KIDZANIA Jakarta would be the third Kidzania in the world.

KIDZANIA is a unique EDUTAINMENT CENTER for children between 2 to 16 years old and their parents. It is a kid-sized replica of a real city, with streets, buildings, retail and different vehicles going around the City. Here, children play adult roles and they learn how to be a doctor, a pilot, a construction worker, a private detective, an archeologist, an F1 driver and over 100 other PROFESSIONS and OCCUPATIONS.

The brief was clear and the concept is brilliant. We believe that the brand proposition is quite strong enough. However, the challenge now is to socialize the concept and to create desires among kids towards KIDZANIA Jakarta. Knowing the concept is quite clear, the first challenge is how to explain the concept of Kidzania to the market even before the place is ready. We solved it. We brought the KIDZANIA experience to numerous of elementary schools in Jakarta via brand activation; "KIDZANIA School to School".

The response were great. Thousands of bookings were made to try out KIDZANIA Jakarta. The next thing is how to spread out the news more. We developed TVC and Print Advertisement Campaign. Well, the result has proven that the Boss had nothing to worry about. In fact, it was a great success!

The Issues
Activia is a new brand from Danone Dairy to be launched in January 2008

The Task

• Product Sampling in Traffic Lights Intersection
• Sampling and Branding at Busway stations
• Managing 15 Community / Arisan for Product Presentation
• Modern Trade Road show in 19 Carrefour outlets

The RESULT
Built a community database
High Trial rate impacts to Sales in the 1st quarter