
PT Marketing Komunikasi Indonesia
Marketing Communication, Brand Activation, Branding Visual & Research Services
MARKETING KOMUNIKASI INDONESIA (MKI)
Aldevco Building II 2nd floor unit #4
Jakarta Selatan 12740
Indonesia
ph: +62 21 7981988
fax: +62 21 7988249
info

Talk Show or Seminar is one way to communicate brand message through its presentation and interactive quesions and answers. This medium can also play effective role to educate certain message to our target market.
Talk Show and Seminar is also an effective way to get closer to our target market through an effective interactive session.

The Issues
Many working parents do not have opportunities to know more about parenting while our generation needs a lot of positive involvement from their parents.
The Task
Held BERANDA DANCOW PARENTING CENTER: Office to Office Talk Show within lunch time
The IDEA
Dancow Parenting Center would like give opportunities for working parents experiencing DPC within their busy hours / activities by having 1 hour talk show with a nutritionist and psycholog.
EXIGO managed the targeted audience invitation by advertising in community mailing list, office to office door to door, email blast, etc.
The RESULT
Total 7 offices (March – April 2010) : 550 participants / database
Desires to try, and sales




Nestle Breakfast Cereal is trying to get into communities by holding talk show road show to school parents in order to get up-close and personal with the customers.
In February 2010, Nestle Breakfast Cereal is organizing a Parents Talk Show in Al Azhar Kebayoran.



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MARKETING KOMUNIKASI INDONESIA (MKI)
Aldevco Building II 2nd floor unit #4
Jakarta Selatan 12740
Indonesia
ph: +62 21 7981988
fax: +62 21 7988249
info