The Issues
To establish awareness and strong engagement with consumers on the fact that there is a new variant Biskuat Bolu Pandan from Biskuat and to drive consumers trial.

The Task
To drive consumer trial and sales of Biskuat Bolu , especially Pandan variant, in MUDIK LEBARAN 2008 H-3 until H+4 in Food court Malls, Train stations, Bus stations and Toll stops.

ACTIVITIES
Sampling-Trial and Sales in MKG 3, ITC Cempaka Mas, St. Gambir, Kpg Rambutan, Rawamangun, Pulogadung, St. Senen, Toll Cikampek, Lb. Bulus, Kl. Deres.

The Issues
Mid 2011, new product to be launched but not in a new category: INDOMILK, UHT Low Fat High Calcium, but has uniqueness; enriched with high Vitamin E and Prebiotic.
A communication platform has been formulated for the brand; “Body Bagus, Kulit Mulus” for female and “Body Kuat, Kulit Sehat” for Male (= Good Body, Good Skin)
Targeting to adult age 20 – 40 years old, especially Females, PT Indolakto would like to have a sampling and selling activities in offices and campuses.

The Task
Targeting to adult age 20 – 40 years old, especially Females, PT Indolakto would like to have a sampling and selling activities in offices and campuses within Jakarta.
To create TRIAL and SALES.

The IDEA
Conduct Selling and Sampling ROADSHOW to 8 OFFICES and 8 CAMPUSES in JAKARTA

The RESULTS
Trial meets the target = 400 cups per day
Purchase consumers meet 50% of total visitors and more than 75% of total Trialists
Exceed sales target in Offices, meet sales target in Campuses
Enthusiasts to the brand


The Issues

PT MAYORA INDAH, Tbk has a unique coffee product with brown sugar, named KOPIKO BROWN COFFEE
In November 2010, there is a need to re-introduce the brand to its target audience; adult.

The Task

Targeting to adult age 20 – 40 years old, PT MAYORA INDAH Tbk would like to have a sampling and selling activities in offices and campuses within Jakarta.
To create TRIAL and SALES.

The IDEA

Conduct Selling and Sampling ROADSHOW to major OFFICES and few CAMPUSES in JAKARTA

OFFICES:
Plaza DM, Graha Niaga, Menara Palma, Graha Surya Internusa, Menara Batavia, Graha Jasindo, Gedung Surveyor, Citra Graha, Menara Sucofindo, Bapindo Plaza, Wisma Bumiputera, Sarinah Building, Menara BDN, Gedung LINA, TALAVERA, Graha ELNUSA, Gedung Elektrindo, Aldevco, Menara Prima, Gedung Ariobimo, Palma One, MIK, Plaza Sentral, Gedung Arthaloka, Triputra, Menara Imperium, Graha Codefin, Wisma Argo Manunggal, Gd. VICTORIA, Wisma Mandiri.

CAMPUSES:
Univ. Bung Karno, Univ. SAHID, Univ. Mpu Tantular, UHAMKA, YAI, Univ. Mercubuana.