The Issues

• Nestlé Indonesia Wellness Campaign in 2010 is “Nikmati Hidup Sehat Bersama Nestlé”. In cooperation with Carrefour Indonesia, 2-weeks in-store activation will be held in 40 Carrefour stores around Indonesia.
• Nestlé Indonesia needs to held a launching event and should be associated with World’s Milk Day celebration (June 1st)

The Task
Held a launching event and in-store events with concept of 3 Healthy Zone: Nutrition Zone, Sport Zone and Relax Zone and communicate that Nestlé Indonesia cares about healthy living.

THE IDEA

• A giant 3 Healthy Zone area: Dancow Talk Show and Cooking Class Area (Nutrition Zone), Mini Futsal Competition Area for Students (Sport Zone) and Cafe with Healthy Food Area (Relax Zone)
• MURI Record for Nestle Indonesia who released 20,000 balloons with 20,000 kids testimonials about the goodness of milk and their commitment to always drink milk.
• School performance
• Kids Artists : Umay, Rio & Lintar Idola Cilik.
• Cooking Class of Healthy Nestle recipe with Chef Bara

The RESULT
500 students involved in the launching event
Sales in-store meet target with 200 customers / transactions per day


An artistic car launching directed by Slamet Rahardjo and team, starred by Jajang C. Noor, Alex Komang, Slamet Rahardjo and many more. Giant LED background has made the launching becomes breathtaking. This unique launch succeeded to amuse the audience.

THE ISSUES
In 2007, Hutchison Telecom is aggressively introducing and launching 3. They need series of activities to go around nation.

THE TASK
To create awareness, interest and trial

THE IDEA
Roadshows and Launching
BLAST 3!

THE RESULT
Acquisition and Awareness