PT Marketing Komunikasi Indonesia
Marketing Communication, Brand Activation, Branding Visual & Research Services
MARKETING KOMUNIKASI INDONESIA (MKI)
Aldevco Building II 2nd floor unit #4
Jakarta Selatan 12740
Indonesia
ph: +62 21 7981988
fax: +62 21 7988249
info
EXHIBITION MANAGEMENT and PRODUCTION
EXIGO Brand Activation Agency will conceptualize the idea based on the brief given. EXIGO will come up with concept and program detail plan. EXIGO will manage all the venue, production, man power and other 3rd parties needed for the client. EXIGO will make sure the booth / exhibition will represent the brand image and brand message.
some case studies
BCA GEBYAR EMAS EXPO 50th anniversaryThe Issues
BCA celebrates its 50th Anniversary as the moment for the bank to claim as the bank who will always set the trend for banking innovations. In addition to that, BCA wants to use the moment to commit as one solid bank with various of business units.The Task
Held an event that will acquire new consumer, get the hype, and gain awareness
The IDEA- The biggest and the largest Banking Exhibition in Indonesia: BCA GEBYAR EMAS CONSUMER EXPO
- BCA (past, present, and future)
The RESULT- Sales above 20 billion Rupiah, above expected 10 billion Rupiah
- Public exposed in detail of each BCA units
LG SHINE Mobile mall to mall launch exhibitionTHE ISSUES
- To launch LG Shine
- To conduct sales booth promotion in 13 public malls / shopping centers: Mal Taman Anggrek, ITC Roxy, Mal Kelapa Gading, Botani Square, Tunjungan Plaza Surabaya, WTC Surabaya, Galaxy Mall Surabaya, Panakukang Square, Mall Ratu Indah, Plaza Medan Fair, Sun Plaza Medan, Istana Bandung Plaza and Bandung Indah Plaza
THE TASK
- To promote Shine, with limited technology feature, hence only own the ‘look’ asset
THE IDEA- To create Shining Moments and Ambient into the booth. Taking the insights that the potential driver for this brand is “to show off how good looking you are with it”.
- Mirror Room to see "how good looking you are" with LG SHINE
THE RESULT- Sales above target
- Excitements among the consumers when coming to the booth
Dikota kita exhibition roadshowThe Issues
- PT Think Indigo Asia wanted to launch an online-good-deal-shopping website that will allow people can access any lifestyle merchants with good deal in the website.
- This website is intended as the lifestyle barometer for target market in accessing dining places, leisure venues, and other lifestyle activities.
- The target market are: college students, urban professionals (age 18-35, single / newly married) and expatriates who always seek for information of where to go in Jakarta.
The Task
- To introduce the website to its target audience
- To grab the target market to register
- To drive sales / voucher purchases
THE IDEAS
Conducting Exhibition Road Show to Public Exhibitions related to the brand’s target audience and Mall- In Gebyar Wisaya Expo , Jakarta Convention Centre (May 26-29, 2011)
- Jakarta Highland Gathering, Lippo Karawachi Golf Course (May 29, 2011)
- Cilandak Town Square Mall (July 8-10, 2011)
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: @EXIGO_BrandActMARKETING KOMUNIKASI INDONESIA (MKI)
Aldevco Building II 2nd floor unit #4
Jakarta Selatan 12740
Indonesia
ph: +62 21 7981988
fax: +62 21 7988249
info
